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Morrisons supermarket’s website: the art of not giving the customer what they need

24 May 2012 1 comment

Morrisons website: the art of not giving the customer what they needWarning: a bit of a moan in this post…get it off the chest and all that.

After writing my post on the delicious Caipirinha cocktail, I was looking around at several supermarket websites to find who sold the much needed ingredient – Cachaça (ca-sha-sha) – and then compare  prices and buy a bottle.

How hard can it be I thought? “Hmm…Morrisons is the closest supermarket, so I’ll just quicklycheck their website to see if they sell it before nipping out at lunchtime”.

However after spending 20 mins or so looking around their site I was left dazed and confused (easy to do I guess) by the simple fact it doesn’t have a product finder.

Eh?? Surely a core objective of a shop’s website is to show what it sells…??

So I wrote to them (in a slightly disgruntled way) using the contact form on the Morrison’s website:

“Hi – my query is regarding the Morrisons website. The reason I wanted to write to you was to ask why there isn’t a product finder on your site. I wanted to know whether you sold Cachaça instead of having to head out to a busy store at lunchtime to find out, but your site made this impossible to actually do. I couldn’t find any details *(there’s not even a search function on your site!), so I left disgruntled by the poor website! The first rule of a good site for usability is ‘don’t make people think!’ It should be instinctive to use. Something which unfortunately your current site is not.”

And got back the reply below, pinning the blame on there being no home delivery service:

“Good afternoon Mr Atkinson, Thank you for taking the time to email us. I am sorry to hear that you are disappointed in our website. Currently our website shows all the offers and promotions that are in store at the moment.

Unfortunately it does not allow you to compare the prices of individual items. The reasoning behind this is because as of yet we do not offer a Home Delivery service at the moment; however we are currently in the midst of setting up trials for this provision. Although we do not have any dates when this may be available, I can assure you that appropriate signage and advertising will be presented around the store and in the media once we are confident that we are equipped to offer this facility.

Having checked our system I can see that we don’t actually stock Cachaça. We are always interested to hear what our Customers have to say and your comments are very valuable to us. I have taken the liberty of passing these onto my colleagues within the Company who are best placed to benefit from your feedback.

Kind regards, Charlotte Hargreaves Customer Services Department Wm Morrison Supermarkets PLC”

Which is a fair enough response I guess.

So here’s a list of the top UK supermarkets that offer home delivery:

Which supermarket do you think is the best nowadays? Tell me your thoughts below:

Caipirinha: a highly recommended cocktail

8 April 2012 1 comment

Caipirinha, the national cocktail of BrazilMy wife and I stayed overnight in London earlier this year and after a fantastic day enjoying the sights and sounds of the capital we succumbed to our rumbling tummies and settled down in a very funky latin american restaurant near Soho – Salsa on Charing Cross Road.

It was a great place to chance upon and we were lucky to end up there. The music was great, the décor funky and interesting. Plus it was busy and bustling with loads of friendly people having a great time together. All in all a great atmosphere, and an ideal place in which to grab a bite to eat and have a few bevies.

The best thing though was that we noticed all cocktails were half-price, so about £2.25 – not bad for London.

It was also clear from looking around at other people’s tables that they were a popular choice, rather than the bottles of Sol and San Miguel on offer.

And what a great selection there turned out to be: Margaritas, Daiquiris, Mojitos, and a delicious drink which was new to me – the Caipirinha.

As national drink of Brazil, the Caipirinha is a sassy drink designed for those who are sweet and sour. The prime ingredient, cachaca (distilled from sugarcane), tastes a bit like rum and with fresh lime, sugar and ice tossed in, is a delicious refreshing drink and one that slips down all too easily!

Caipirinha Ingredients (per drink)

Use a tumbler (low glass)

50ml Abelha Cachaça Silver or Abelha Cachaça Gold – buy it from Waitrose, or many other supermarkets in the UK
1/2 a Lime
2 heaped teaspoons Castor Sugar (fine white sugar)
Crushed Ice

Method

  1. Cut the lime into quarters and then cut out and throw away the white core of the lime as it’s bitter. Cut the corners into smaller bits, and put half a limes worth in the tumbler glass.
  2. Add 2 heaped teaspoons of  sugar. Castor sugar dissolves consistently, but you can use Demerara or any other sugar if you wish. All appear to be used throughout Brazil and across the World.
  3. Muddle (squish) the limes. If you don’t have a muddler, use a rolling pin or similar implement, or just simply squeeze the juice out of the lime bits with your fingers.
  4. Fill the glass 3/4 full with crushed ice.
  5. Pour a 50ml shot of Cachaça over the ice.
  6. Mix but don’t stir the drink.
  7. Top the glass up with ice, uncrushed or crushed, and add a straw.
  8. Drink, enjoy and repeat until drunk!

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How to make a caipirinha cocktail from Abelha Cachaca on Vimeo.

What’s your favourite cocktail?

Leave a comment below on what your favourite cocktail is and why.

I’m always on the search and willing to try something new!

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